From idea to productWriting

For businesses

A free business website: pay only if you continue

I build a working first version of your business website for free, and you pay only if you continue. No subscription, no ads, and the site is yours.

Search for "free website builder" and you mostly find lists of site builders: Wix, Site123, WordPress and the like. They really are free, but you build the site yourself, and the free part usually ends the moment you want your own address. I offer a different kind of free: I build the site for you, and you pay only if you want to continue.

How does it work?

You write me a few lines about the business and what the site needs to do for you. In plain words, no spec and no technical language. A sentence like "I'm a therapist and I want people to understand how I work and book a first session" is enough to start.

Within a few days I build a first version of the site that really works. Not a sketch, not a slide deck and not a template full of "lorem ipsum": a site you can open on your phone, click through and send to a friend. That version costs you nothing.

Once you've seen it, you decide. If you want to continue, we sit down, look at what works and what's missing, and agree together on the scope and payment for what comes next. If not, you don't pay, and you get the first version either way: the project itself, as code. No cancellation fee, no subscription that renews by itself, no commitment.

Why build it for free? What's in it for me?

Because that's how I work with every client, not only on websites. Most people can't say up front exactly what they want, and that's fine. With something real in front of you, it's much easier to say "yes, but..." and steer. A conversation about a site that works saves weeks of conversations about a document. I wrote more about this in Build first, talk later.

And thanks to AI, a first version no longer takes weeks. I build with AI tools every day, and when I built a room booking system for the Shiluv clinic, a first booking went all the way through on day one. When building is fast, I can afford to show before I ask for money. And you don't have to buy a pig in a poke.

How is this different from a free site builder?

With a free site builder you do the work: you pick a template, write the copy, arrange the photos and deal with the settings. The free part there is limited from the start. According to Wix's own help page (in Hebrew), connecting your own domain requires upgrading to a paid plan, and removing Wix's ads is one of the perks of those plans. Until then the site sits on a subdomain of the platform, with its branding.

With me someone else does the work, and the site is built around your business, not around a template. A site builder is good for someone who has the time and likes doing it themselves. I'm a fit for someone who wants a working site without learning a new system.

Does the free website include a domain and hosting?

I put the first version up at a temporary address so you can see it working. If we continue, the site moves to your domain and your accounts. You buy the domain from a domain registrar and pay them directly, not through me. For a simple business site, hosting is usually cheap and sometimes covered by a hosting provider's free plan. I went through what affects the cost after the first version in what decides the cost of building a site or app with AI.

Will the site carry ads or someone else's logo?

No. Your site looks like your site. No platform banner and no "built with..." you didn't ask for.

Whose site is it in the end?

Yours. Everything that gets built belongs to you, and whenever you want I hand over the source code and access to everything you need. The domain, the hosting and the other accounts are registered in your name, not mine. That's how I worked with the Shiluv clinic too: the system runs on the clinic's accounts; I built it and they own it. If in a year you want to move to someone else, you can take everything with you. There's no lock-in to me, or to a platform.

Is there a hidden monthly fee or a charge after a trial?

No. No credit card at the start and no trial that turns into a charge. We talk about money only after you've seen the first version, and only if you've decided to continue. What we agree on then is what you pay.

What if I don't want to continue?

You tell me, and that's the end of it. You don't pay, and you don't have to explain why. And you get what I built: the prototype, meaning the project's code itself, which you can take forward on your own or with someone else. Sometimes the first version shows that the idea needs a different direction, and that's a good result too: you found out in a few days without paying.

Is a site built this way good for Google?

A site does well on Google when it's fast, when its text lives on the page itself and not only in images, and when it answers what people are searching for. I build sites with a title and description for every page, with a proper phone layout, and with right-to-left Hebrew done properly when the site needs it. But no site reaches the first page on code alone. The content, the reviews and the mentions of the business around the web do most of the work, and we'll talk about that once we decide to continue.

How do I start?

Write me a few lines about the business and what the site needs to do, or send a WhatsApp message. I come back to you with a working first version, and you decide whether to continue. And if you're comparing a few people, here's what to check before you hire someone who builds with AI.